Two ships passing in the night…
Summer of 2001…One of our favorite photos.
I define a team as a group of two or more people. Purpose-driven teams have this constant energy source that drives them to elevate their performance and give more of themselves.
Laura and I moved to upstate New York for my corporate career in 2000.
- In 2006, our kids were two and four. We were both working hard but we felt a lack of inspiration and purpose. I couldn’t help but think that we were two ships passing in the night, focused on our daily routines but missing out on what mattered.
- It was during this time of reflection that we realized we wanted to create something meaningful together.
This realization sparked the idea to start a business that would help make people’s lives better.
- We wanted to build something useful that connected with our community and brought joy to others.
- Our goal was not just to earn money, but to inspire and empower those around us.
- By focusing on this purpose, we found renewed motivation and excitement. We knew that we could make a positive impact while growing as individuals and as a family.
Personal Credo
As life partners, Laura and I are aligned through our values and a common purpose. Like many business-owner couples, the alignment of values and purpose carries over between home and business.
- Strong partnerships grow when people share the same values and talk often.
That alignment starts with knowing your values and your own individual calling: Why were you born? What are you willing to die for?
I use Calling Cards to help articulate “the Calling” that combines my gifts, passions and values. I combined my core values with my calling to create my personal credo.
Core Values + Calling = Personal Credo
My Credo is: Advance FREEDOM by loving my FAMILY and making choices that will improve physical, emotional and financial HEALTH so that I can FACILITATE CHANGE for myself and others through INTEGRITY and LEADERSHIP.
Twice a day (around the time I do my transcendental meditation – TM) the Credo pops up as a reminder on my calendar and my watch.
- I read it.
- I reflect on it.
- And I make course corrections to stay aligned.
Go Deeper
Now it’s your turn.
Combine your top values and your sense of purpose to create a personal Credo. This can be a meaningful guide for how you show up in the world.
- Start with Values Cards
- Find your Calling
What’s next: Work on the combining the two into a Personal Credo. This exercise is most effective and the most fun when it’s done with a loved one or trusted colleague or a coach.
- Need help?
Learn more about Saša
Immigrant, Husband, Father, Brother, Leader, Legacy Coach, Author, Speaker, Founder, Systems Optimizer, JA Volunteer, Student of Elite Teams and Performance, All Blacks & Liverpool FC Fan, Fueled by Starbucks, CrossFit Open athlete, Experience Business Ambassador, Ameriprise Hall of Fame and Chairman’s Advisor Council Member.
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