The Nudge

The Nudge (015) – A Journey to Freedom

By Saša Mirković

🚀 Small Moves. Over Time. Big Impact.

  • July 2,1997
  • Freedom is not Free
  • Our Independence Day Ritual

💡 War Teams

Sasa's citizenship letter from President Bush. 2002

My citizenship letter from President Bush. 2002

Twenty-eight years ago today, I landed at Washington Dulles airport to start my new life in the US. I flew from Senegal via Paris to DC.

  • A Bosnian immigrating to America.

Laura picked me up at the airport and we battled through holiday weekend DC-Baltimore traffic to get to her apartment in Baltimore.

Only 6 weeks earlier, our love story had another twist as we navigated the coup in Sierra Leone. This included an evacuation to Guinea, a temporary duty station in The Gambia, and a conference in Benin.

I travelled with

  • A Bosnian passport.
  • A carry-on bag. (I did not own a pair of long pants – I lost everything during the evacuation in Freetown, Sierra Leone.)
  • $1,450 in my checking account – earmarked for an engagement ring 💍.
  • No job waiting for me.

While at a conference in Benin, Laura gave me the keys to her apartment, the spare key to her car and, most importantly – her love and a promise of a better life that we get to build together. ❤

I was not alone anymore.

Freedom is Not Free

Every year since then, America’s Independence Day has been a very meaningful day to me. I am fighting tears as I write these lines today.

Freedom is my number one value.

  • It is like breathing air for me.
  • The freedom to express myself in my own genius, and be myself, is inspiring.

Responsibility is the price of that freedom for me. I have a responsibility to do everything I can to provide that same freedom to others.

  • It starts with Laura.
  • Then my kids – Oscar, Stella and Kosta.
  • Then my partners and my team.
  • And our clients.
  • Through leadership I work to empower as many people as possible to have the same freedom.

Our Independence Day Ritual

Sasa and his wife doing their independence day ritual

Saratoga National Cemetery

Rituals actualize our culture. 🚴‍♂ 🚴‍♀

Laura and I complete a 30-mile bike ride that includes a loop though Saratoga National Cemetery offering a tribute to heroes and families visiting.

We honor Independence Day and the price that is paid for that freedom.

  • It is hard.
  • It is hilly.
  • It is silent.

Learn more about Saša

Immigrant, Husband, Father, Brother, Leader, Legacy Coach, Author, Speaker, Founder, All Blacks & Liverpool FC Fan, CrossFit Open Athlete, and Fueled by Starbucks.