The “Mayor” - Brent in his Element
At a 2019 Vikings game, some of the team hunkered down in US Bank Stadium to watch the game, have some drinks and catch up.
Then, there was Brent. Brent was not only talking to us. Brent was creating his own community within a three-row (or more) radius of our seats.
Watching him work a stadium section was witnessing someone in their natural habitat.
He wasn’t just making small talk—he was building connections.
Learning about the couple with season tickets, organizing impromptu cheers (and jeers) – Vikings fans and rivals alike fell under his spell.
What stood out wasn’t just his extroversion, but the genuine interest and joy he took in every conversation.
He wasn’t networking; he was being Brent.
No agenda, no work angle—just authentic relationship-building that comes as naturally to him as breathing.
That’s Brent in his zone.
Adding Engines to our “Plane”
Building a self-leading team that will outlast me as a founder is like building a plane.
For the first 15 years, I felt that my business was a single engine plane. I was that engine.
Any engine failure and the plane would crash.
As I was envisioning the future, I realized that our plane must have multiple engines.
When Maria became a G2 owner, our plane operated with two engines.
It was time to add a third engine.
Maria and I invited Brent to join our firm in 2021 and bring his team because of the depth of trust that we had developed with each other over the years.
Brent was our coaching client, and his business was running in a very similar way to ours.
His team had similar values; their diverse talents would deepen our talent density.
Our Guardians of the Galaxy confirmed that Brent and his team would be a great fit and they would deepen our talent density.
The bottom line: The trust that Maria, Brent and I developed over the years was the most important factor in our relationships. The time had come to put it to work.
I often say that Brent makes me more human.
His archetypes compliment mine and Maria’s.
Every team should have a Brent!
Trust first. Unique talents next.
When selecting partners for your business I have learned that the following model works the best. Ask yourself:
Do I trust them?
Do they have a similar vision of the future?
Are our values aligned?
Do we have the same work ethic?
The bottom line: If you answer all four questions “YES”, then everything else should be workable.
Learn more about Brent
Father, Brother, G2 Successor to his Father’s Business, Financial Advisor, Coach, Inspirer, Entertainer, Impresario, Community Volunteer, Sports Fan, and In-house Comedian.
Learn more about Saša
Immigrant, Husband, Father, Brother, Leader, Legacy Coach, Author, Speaker, Founder, All Blacks & Liverpool FC Fan, CrossFit Open Athlete, and Fueled by Starbucks.
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